Samantha is the CEO and founder of Ghost Taco, a fast-growing Canadian taco franchise known for its chef-driven menu and community-focused approach. With over a decade of experience in the hospitality industry, including co-owning multiple successful hospitality ventures, Samantha brings deep operational expertise and a bold, modern vision to franchising. She’s passionate about building scalable systems, supporting entrepreneurs, and creating memorable customer experiences that turn first-timers into lifelong fans.