While Q1 didn’t break any scoring records, it laid solid groundwork for a year of smart growth, resilience, and renewed energy on and off the ice.
And now, with a new prime minister at the helm, the question on everyone’s mind: What does Mark Carney’s leadership mean for the future of franchising in Canada?
Not a bad first period, but the real game starts now
Let’s call Q1 what it was: a solid warm-up. A few brands came out fast, others were still adjusting their skates, and the whole sector is learning to pivot in a high-pressure, high-potential market. For Canadian franchise growth, we have seen brands breathing a sigh of relief that the elections are behind us and sectors such as Home Care and Home Services coming out strong. These trends will continue through as these investments have a lower point of entry, offer scalable growth and flexible options to be in the field or work from the home office. This doesn’t mean other areas aren’t growing but we certainly have seen the demand heat up from our candidates North of the Border under our Franchise Grade banner.
Mark Carney: A franchise-friendly playmaker?
Canada’s new Prime Minister, Mark Carney, may not have come from political “royalty,” but he brings something many leaders don’t: real economic chops. As a former Bank of Canada and Bank of England governor, Carney knows how to keep a steady hand in turbulent times. That’s good news for business and even better news for franchises.
Here’s why:
- Trade diversification is top of his playbook. Carney has made it clear that Canada needs to expand beyond traditional partners and tap new global markets. For franchise brands with international ambitions, this could mean fewer trade barriers, more strategic partnerships, and support for outward expansion.
- Stability is the name of his game. In a world still jittery about inflation, supply chains, and interest rates, having a PM who understands how to read the economic ice—and not just react—is a strategic advantage.
- He’s a sustainability-first leader—but pragmatic. Expect incentives for eco-conscious initiatives, especially for franchise systems reducing waste, sourcing local, or electrifying operations. Environmental responsibility is no longer a PR move—it’s a path to growth.
Franchising’s next moves: Smart offense, solid defense
If you’re in the franchise space, now’s not the time to coast. Here’s where to invest your energy:
- Double down on digital. From automated scheduling to AI-powered customer service, systems that modernize will outpace those that hesitate.
- Focus on franchisee support. With economic uncertainty still in the air, coaching, mentoring, and validation systems can make or break your brand reputation.
- Stay tuned to public policy. Funding programs, trade incentives, and sustainability grants are all shifting—franchisors who stay plugged in will have a competitive edge.
- Celebrate wins and build culture. Whether it’s a new location opening or a Leafs victory (we can dream), this is the year to build pride and momentum across your franchise system.
Final thoughts: A fresh sheet of ice
2025 is shaping up to be a transitional but promising year for Canadian franchising. We’ve got a new leader with global credibility, brands showing resilience despite headwinds, and consumers who—while cautious—are still spending, especially on value-driven, convenient, and community-based experiences.
And with the Leafs still chasing the Cup, there’s proof that anything is possible with the right strategy, team, and belief.
Let’s lace up. The game’s just getting started.
